Today in Media Literacy we spent time looking at and thinking about multimedia. As with writing, maps, and other forms of communication, there is more than meets the eye (or ear) when consuming images, videos, music, and sound effects. Choices made by content authors, whether intentionally or not, alter perceptions of media. Making small changes to media can significantly distort the meaning of the message.
As an example, we looked at two magazine covers featuring Arnold Schwarzenegger. Although both magazines are from the same year, they hardly seem to feature the same person. In each, Arnold is framed, lit, dressed, and posed differently, and he is surrounded by suggestive colors, fonts, and words. (I just want to know how those “20 INCH ARMS” fit into a nicely tailored, slim fitting suit.)
To explore and play with these ideas, we had a small assignment in which we partnered with a classmate and took two photos of our subject: one in which they appear “mean” and one in which they seem “nice.” I got these shots of my classmate Craig:
I didn’t think it would be too difficult to get a “nice” photo of Craig (since he’s a nice guy), so I just had him stand in front of a clean-looking section of brick wall with good lighting and smile wide. He looks like a clean-cut, happy grad student to me!
For the “angry” version of the image, we scouted a bit more. I wanted to frame Craig through a chain-link fence, but we ended up finding a walkway with thick, menacing bars. This also put the position of the camera a bit below him so that the viewer is at a lower vantage point looking up. I focused on his clenched hand, so his face is just a bit out of focus and in shadow. To complete the effect, I adjusted the contrast and color temperature a bit to add shadows to Craig’s face and increase the amount of red in the photo.
“Woodsy Dream Lanterns” by me on Flickr. Available for others via CC license.